Eurobike, held at Messe Frankfurt, is the leading global platform for the cycling and ecomobility community. From June 25 to 29, 2025, the event brought together innovation, business and a passion for sustainable lifestyles. With more than 31,000 trade visitors and over 30,000 festival guests, Eurobike 2025 was a strategic hotspot. This year’s highlights included lightweight e-cross bikes, connected systems and an expanded Adventure Area – and in all these areas, myabo and myco were right at the forefront.
Visitors from across Europe came to our booth to learn more about the e-bike subscription as a smart alternative to traditional leasing, and many enthusiastically took the chance to test our bikes on the DemoArena track. Once again, the myabo model proved to be a winner, offering maximum flexibility without employer ties, transparent pricing and a truly premium, worry-free experience. Whether for commuters, weekend adventurers or urban explorers, myabo brings freedom and lifestyle into everyday life.
“Our goal is to enable a new kind of mobility – independent, high-quality and easy to access. Eurobike was the perfect platform for making that vision tangible,” says myabo Managing Director Dr. Stefan Wöste.
The innovative myco hubs also attracted strong interest. These weather-protected stations, which can be individually branded, are designed for hotels, businesses and the tourism sector. With models like the IP2, IP4 and IP8, the company offers scalable solutions for rental, sharing and charging that promote smart mobility.
Eurobike 2025 not only highlighted how e-bikes are enriching daily life but also provided a stage for myabo’s business solutions. More and more companies are adopting the flexible subscription model and benefiting from its value-added services. myabo is a powerful platform that gives businesses – including those in hospitality, tourism and mobility – simple access to premium e-bikes, modular service options and intelligent infrastructure. The result is a professional and seamless integration of sustainable mobility into existing business models.
Our growing network of strategic partners such as XBoard, Ahooga and Brekr reflects the direction we’re heading: myabo connects not just customers and mobility solutions, but creates an evolving ecosystem of smart brands and products. With top-quality coffee and artisanal baked goods, lifestyle partners like BOHNE & Co and Stamm Bakery have also become part of the myabo world. Together, we are constantly expanding reach, convenience and variety.
Eurobike made one thing clear: the future of mobility is electric and digital. Trends such as connected services, subscription-based models and sustainable sharing concepts confirm that we are on the right track. “The most in-demand solutions were those combining comfort, sustainability and design – three values that have always defined our products,” says Wöste. And this is just the beginning.
Following our successful presence at Eurobike, the myabo and myco team is already looking to the future. In 2026, customers and followers can look forward to a brand-new, forward-thinking e-bike model. The next innovation is already on the starting line. And here’s a little teaser: it won’t just set new technological standards. In terms of lifestyle, myabo is also taking the next leap. Those who value quality, individuality and aesthetics can look forward to an exclusive subscription for art and wine lovers. Stay tuned!
