We are delighted to announce the partnership between myabo and rising ski jumping talent Tate Frantz. During the Men’s World Cup in Titisee-Neustadt, Tate was officially introduced as our new brand ambassador in a special ceremony. Together with legendary ski jumper Martin Schmitt, Benno Bartels, CEO of our group, presented Tate with his first myabo helmet and cap. This collaboration reflects the values of dynamism, freedom, and quality – principles that define both Tate and myabo.

A Success for the Entire Group

This partnership strengthens not only myabo’s position but also that of our entire group, including myco, our premium bicycle brand. Together, we demonstrate that we don’t just offer high-quality mobility solutions but also inspire people to explore new horizons. The #flyliketate campaign brings the excitement and energy of ski jumping into the world of myabo, making freedom a tangible experience – whether in the air or on two wheels.

Reaching New Heights Together

Tate Frantz is a young athlete with boundless energy, representing courage, passion, and an unwavering drive for excellence. With his recent Top-10 finish at the World Cup in Titisee-Neustadt, he has proven he’s ready to soar to even greater heights. He is an inspiration that aligns perfectly with myabo’s vision. We wish Tate all the best for the upcoming Four Hills Tournament and will be cheering him on for continued success.

Special Thanks

This initiative would not have been possible without the dedication of our team, who have brought this project to life with passion and commitment. We also extend our gratitude to Martin Schmitt, whose involvement as a multi-time Olympic champion adds a special brilliance to this collaboration, highlighting myabo’s strength as part of our corporate group.

With this partnership, we are setting a strong course for the future, reaffirming our commitment to innovation, dynamism, and a clear vision for success.